About a month ago, I made a discovery and this discovery profoundly
change my view on how I thought the world work and profoundly change in which I
operate in it; as it turns out there's a pattern and all the great leaders in
all the organizations in the world whether it is Martin Luther King, Wright
Brothers or Apple, they all think, act and communicate the exact same way and it
is complete opposite way to everyone else.
All I did here was "codified" and it's the world simplest idea - "The Golden Circle"- WHY, HOW and WHAT
All I did here was "codified" and it's the world simplest idea - "The Golden Circle"- WHY, HOW and WHAT
This Little idea
explains- why some organizations and some leaders able to inspire when others
aren't;
Every single
organization knows - what they do and How they
do but few organizations know why they do
Why is always a result, it defines - Why your purpose, need and cause? and Why your organization
exists?
Many times most of the
organizations communicates from OUTSIDE-IN from the most clearest
thing to the most fussiest thing (from WHAT to WHY) but the most inspiring
organization regardless of their size, regardless of their industry all think,
act and communicates INSIDE-OUT
For example lets talk about
most of the Service or manufacturing companies they actually conveys the message to
the world as (WHAT) We make great computers, (HOW)- They are beautifully
designed, simple to use and user friendly; that's how most of them
communicates and that's how most of the marketing and sales done. They just say
what we and do, how we do and they expect some sort of behavioural change of a
purchaser or client. Which is completely uninspirable.
Here is how few
inspiring organizations communicates - (WHY) things we do we believe in
challenging the status quo, We believe in thinking differently, the way we
challenge the status quo is (HOW) we make our products beautifully designed,
simple to use and user friendly and (WHAT)- we just happened to make a great
computers.
All I did here is
reverse the order, people or the client just don't care about what you do or
How you do, they care about WHY you do
The goal with everyone
is not to do business in what you have; the goal is to do business to believe
in "What you believe". Its all grounded in the tenderness of biology
not psychology.
If you look at the cross
section of the human brain from top down it is broken into three major
components that exactly goes with the golden circle. The outer coat or
neo cortex is responsible for all rational thinking, analytical fort and
language; the middle two sections are made up of the limbic brains which is responsible for all our feelings like
trust, loyalty, also responsible for all the human behaviour and
decision making that has no capacity for language.
In other words what people
communicates OUTSIDE-IN, yes everyone can understand the vast amount of
complicated information like features, benefits, facts and figures
but when we talk inside-out, information narrow down directly into the brain
that behaves and allow people to rationalize all the tangible things that people say.
This is how great
leaders inspire actions They make you believe what they believe and they are
driven by a cause, by a purpose and by a belief.
These are few qualities
of being a great leader:
1. Self-awareness
2; Self-regulation
3. Self- motivation
3. Empathy
5. Social skills
